Get a Virtual Assistant for email marketing

Where to find a Virtual Assistant for Email Marketing

I can suggest PlugTalent to hire virtual assistant for managing your email marketing tasks.

Why PlugTalent :

1. Free Up Your Time

As Small Business Owner/ Startups / Entrepreneurs you must free up your time to invest in strategy, planning, and other more important business goals.

2. Lower cost than Your In-house Staff

Surprisingly, it lost upto 70% less than your own in-house staff. Full time Dedicated Remote Resource costs $1599/Month, and Shared Remote Resource costs $499/Month.

3. On Demand, Plug & Play Remote Resource

100% flexibility : Hire when you need, use it as as you want. Zero hiring cost, zero firing cost, scale as and when required. No upfront commitment required.

4. Qualified, Intelligent & Experienced Resource

Majority of the “Remote Resources” are well qualified (Engineers/MBAs), experienced and quite intelligent to manage the work assigned.

5. Best Suited for Digital Marketing/ Customer Service / Technical Ops

Hire Remote Resource to get all your tasks done –

  • Email Marketing Tasks
  • Social Media Marketing Tasks
  • Customer Support Tasks
  • Live Chat
  • Online Ads Management Tasks
  • Reporting & Analytics Tasks

Critical business Startup metrics

Several Critical Business Startup Metrics

Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue, or MRR, is a measure of the predictable and recurring revenue of your startup. This doesn’t include one-time and variable fees.

For SaaS startups, MRR is the most critical metric. It’s what makes the subscription model awesome. However it comes with it’s own set of challenges, like retention and churn.

To accurately calculate MRR, you need to consider these three different aspects:

● New MRR

Fresh revenue brought by newly acquired customers.

● Expansion MRR

Expanded revenue from existing customers, usually from upsells and cross-sells.

● Churn MRR

Churn MRR refers to lost revenue from customers leaving.

So, Net MRR = New MRR + Expansion MRR – Churned MRR

Customer Lifetime Value (CLV)

Customer Lifetime Value simply measures the profit your business makes from any given customer. Knowing your CLV will help answer pivotal questions like:

● How much can I afford to spend acquiring each new customer?
● How much can I spend on retaining customers and reducing churn?
● What upsells and cross-sells can be given to the best customers?

You need the following three variables to get your customer lifetime value:

● ARPA (Average Revenue per Customer/Account)
● Gross margin
● Churn

Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning.

LTV = ARPA * % Gross Margin / % MRR Churn Rate

Customer Acquisition Cost (CAC)

Acquiring new customers can be costly, and that’s why tracking CAC is so important. Because pumping hard-earned money into a marketing channel with negative returns kill your startup.

Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. It encompasses all efforts necessary to get your products and services into the hands of potential customers, and then convincing them to buy.

Common acquisition expenses are: paid ads, staff salaries, CRM, marketing automation software licenses, sponsorships, content marketing, and social media.

Knowing your CAC will help you with:

● Determining your actual profit margins
● Optimizing Customer Lifetime Value
● Identifying and optimizing the biggest acquisition expenses

Increasing your websites conversion rate

4 steps for how to increase your websites conversion rate

4 easy steps for conversion funnels

#1 The first step you should take is Understanding Your Customer’s Journey

In this phase you need to find an answer to 3 questions:

1) How do people get interested in buying your product/service?

2) Once someone is interested, how are they moving further towards the final buying stage?

3) What triggered them to pay up on the last step?

# 2 Next get down to Defining The Goals And Events That Matter

For instance the top goals/events that need to be tracked in case of E-commerce are Top of the funnel : Clicked “Add to Cart”, Middle of the funnel : Entered shipping address and Bottom of the funnel : Completed Payment.

1) When you use analytics to set these goals up, it is best to define an event in Google Analytics when someone clicks on the cart button.

2) Next, while adding shipping address make sure you set up a payment page once someone successfully submitted their address and then use this opportunity to define another goal in Google Analytics.

3) And finally when the Payment is complete, direct the user to “thank-you” page. If someone reached the thank-you page, it would mean they have reached the bottom of the funnel. This again becomes the last goal.

#3 Thirdly Set Up A Funnel In Google Analytics

Now that you know how your customers interact with your business, it’s time to setup your funnel.Here is how the setup needs to be doneincreasing your websites conversion rate

# 4 And finally Take Data Driven Decisions To Improve Your Marketing

The entire point of a sales funnel is to empower you with data about conversion metrics, customer drop off and insights on how to improve Revenue. It helps you identify Where does the customer drop off. There are many reasons for a customer to drop off like Poor user experience, Hidden costs, customer found a better deal elsewhere etc. To improve this make sure you optimise UX.

What does an effective PPC campaign look like

What does an effective PPC campaign look like?

The nuts and bolts of PPC and ADS

PPC advertising is an effective way to drive traffic to your website quickly. It is way of buying visitors to your site rather than earning them organically.

PPC campaigns have the potential of quickly getting targeted traffic to your website and it also increases your online visibility.

Image Source: Google Images

Since, there is always room for improvement hence you can always improve your PPC campaigns so that it becomes more productive and profitable.

An effective PPC campaign is the one that generates a high Return On Investment (ROI).

Here are few approaches for making your PPC campaigns more effective:

  1. Use Negative Keywords

Negative keywords are those keywords that prevent your ads from being triggered for irrelevant search queries.

They exclude all the irrelevant search queries so that you can improve your Quality Score and lower your Cost per Click.

In addition to this, your cost per conversion and ad spend will decrease while causing your conversion rate to increase.

2. Write Effective Ad Copy

The text of your PPC ads plays a very important role in the success of your PPC campaigns.

Do not beat around the bush and make your ad copy as specific and relevant as possible because only then you’ll be able to target the right audience.

Avoid all the unnecessary words and include only words that add value to the your product or service.

Create compelling and attention grabbing headlines that makes you different from your competitors.

Also do not forget to highlight the USP and Call-to-Action in the headline.

3. Ad Extensions

Ad Extensions show extra information about your business.

It not only increases your visibility but also improves your CTR.

Types of Ad Extensions are:

  • Location Extension: It shows your address, phone number and a map marker to your customers. It makes your customers to reach out to you.
  • Call Extension: It provides your business phone number along with the Ad text thereby making it easy for the customers to call you.
  • App Extension: It promotes your apps across various devices like desktop, tablet and smartphones.
  • Sitelink Extension: It allows your ad to show additional links to your site below the ad copy.
  • Review Extension: It allows a third party to review your ads making your ads quite reliable and trustworthy.

4. Ad Scheduling

Ad scheduling is important for making your PPC campaigns more effective.

You can sow your ads whenever a customer searches online or during the peak hours.

Your ad performs differently on different days of the week and different hours of the day. After analyzing the time and the day when your ads perform the best, you can schedule your ads accordingly.

5. Geo and Device Targeting

Geographical targeting allows your ads to appear in the locations that are chosen by you.

It helps you to focus your PPC campaigns on location that where you will find the right audience who are more likely to convert. With Geo targeting you can exclude all the irrelevant locations.

Device targeting is also becoming important these days because the most of the users are using mobile devices. By customizing your ads for different devices, you can reach out to your best customers on any device.

6. Landing Page Optimization

Landing page is a crucial element when it comes to the calculation of Quality Score.

Your Landing Page is the page where you redirect your visitors after they click on your ads.

If your landing pages are not optimized or are not in correlation with your ads, they the user is bound to have a bad user experience and will bounce back.

Reduce all types of distractions, highlight your benefits more than your features, include a compelling Call-to-Action and make sure that your landing page is responsive for all kind of devices.

Put client testimonials and social proofs in the Landing Page because they give your visitors an assurance that your company is valid and authorized.

Your landing page should be a single objective page with only one Call-to-Action.

Therefore, to avoid this make sure that your landing pages are in perfect correlation with your ads, have complete information about your product/service and includes a noticeable Call-to-Action.

You can use Unbounce and Leadpages to build conversion oriented landing pages for your PPC campaigns.

Furthermore, do not just get settled with a single landing page. Remember to consistently test the different landing pages. You can use vwo or optimizely to A/B test your landing pages.

Effective PPC campaigns are a result of continuous and consistent research and betterment. Make a habit of constantly testing the elements and never stop improving.