4 steps for how to increase your websites conversion rate
#1 The first step you should take is Understanding Your Customer’s Journey
In this phase you need to find an answer to 3 questions:
1) How do people get interested in buying your product/service?
2) Once someone is interested, how are they moving further towards the final buying stage?
3) What triggered them to pay up on the last step?
# 2 Next get down to Defining The Goals And Events That Matter
For instance the top goals/events that need to be tracked in case of E-commerce are Top of the funnel : Clicked “Add to Cart”, Middle of the funnel : Entered shipping address and Bottom of the funnel : Completed Payment.
1) When you use analytics to set these goals up, it is best to define an event in Google Analytics when someone clicks on the cart button.
2) Next, while adding shipping address make sure you set up a payment page once someone successfully submitted their address and then use this opportunity to define another goal in Google Analytics.
3) And finally when the Payment is complete, direct the user to “thank-you” page. If someone reached the thank-you page, it would mean they have reached the bottom of the funnel. This again becomes the last goal.
#3 Thirdly Set Up A Funnel In Google Analytics
Now that you know how your customers interact with your business, it’s time to setup your funnel.Here is how the setup needs to be done
# 4 And finally Take Data Driven Decisions To Improve Your Marketing
The entire point of a sales funnel is to empower you with data about conversion metrics, customer drop off and insights on how to improve Revenue. It helps you identify Where does the customer drop off. There are many reasons for a customer to drop off like Poor user experience, Hidden costs, customer found a better deal elsewhere etc. To improve this make sure you optimise UX.